Most educational technologists do link distance education to technology (Garrison, 1987) and may view it as different from other forms of education. Claims about the affect of new technologies on learning have caused many people to suggest a change in the way new technologies are evaluated for distance learning (Clark, 1989). Although Salomon (1981) and Clark (1991) make the point that instructional strategies and not the medium are the key to effective learning, technology and production considerations rather than teaching-learning theory or the instructional development process are often the driving force behind distance education programs.
The interest in utilizing "instructional technologies" to accomplish a variety of educational delivery needs has grown to the point where "preparing teachers to use technologies is assumed to be the main function and primary intellectual interest of the educational technologist" (Heinich, 1982). While Heinich feels that teacher preparation is needed, he points to this as a problem in defining the field of educational technology. Romiszowski (1981) suggests that the educational field "has been plagued with more than its fair share of solutions looking for problems" and suggests that developers often reflect a vested interest in technology or make premature decisions to the instructional solution before fully understanding the problem.
Studies on the use of various media in distance education have supported Schramm's view that "learning seems to be affected more by what is delivered than by the delivery medium" (1977, p. 273) and Clark's analogy of media "not influencing learning any more than the truck that delivers groceries influences the nutrition of a community" (1983, p. 3). Also, studies comparing education in the classroom with technologically-deliveredclasses (Beare, 1989; McCleary and Egan, 1989) showed no significant differences in academic performance.
Recent developments in technology are believed to be removing some of the disadvantages associated with media in distance education. Bates (1984) suggests that new technologies promise "a wider range of teaching functions and a higher quality of learning, lower costs, greater student control, more interaction and feedback for students" (p. 223). In fact, the 1990s are experiencing the emergence of digital media which has the potential to blur the lines which separate various media, as predicted by Baltzer (1985).
The issue of media vs. method is likely to continue to be debated in relation to distance education, but there is no doubt that distance education is different from other instructional approaches. A study by Gehlauf, Shatz and Frye (1991) on the reaction of teachers to the teaching experience in the traditional classroom compared to interactive television shows teachers wanting to cling to more traditional approaches but finding these methods not as effective, teachers feeling the need to be better organized, and feeling the need for training for distance education teaching.
Recent developments in technology are believed to be removing some of the disadvantages associated with media in distance education. Bates (1984) suggests that new technologies promise "a wider range of teaching functions and a higher quality of learning, lower costs, greater student control, more interaction and feedback for students" (p. 223). In fact, the 1990s are experiencing the emergence of digital media which has the potential to blur the lines which separate various media, as predicted by Baltzer (1985).
The issue of media vs. method is likely to continue to be debated in relation to distance education, but there is no doubt that distance education is different from other instructional approaches. A study by Gehlauf, Shatz and Frye (1991) on the reaction of teachers to the teaching experience in the traditional classroom compared to interactive television shows teachers wanting to cling to more traditional approaches but finding these methods not as effective, teachers feeling the need to be better organized, and feeling the need for training for distance education teaching.
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